Posted on: May 05, 2010, in: News
, by: PMMasterAU | No Comments »
Some people are so disappointed with no traffic coming to their website
. How good your products and services is still no any profit. What should we do? We must know how to do search engine optimization
Don’t be too lazy. The most important thing to do is marketing research. You must know which keywords are more likely to be searched by people to find your site. Put emphasis on popular keywords regarding to your business or product. Domain Name, Title Tag, Content, Photos should be included keywords. But don’t be so greedy for putting keywords repeatedly in one page. It is suggested that one keyword should not more than 5%. Let I use web design
as example. In the past 30 days, there are 323678 searchers searched “Web Design”. The figure helps us to identify what is popular keyword regarding to your business. You should look for that keywords are high in demand, but don’t have much more competitor.
2. Title Tag
Use keywords in your title tag.You should place the most popular keywords in your page and include in your content. Title tag is the first thing that the search engines
crawler will see. The keywords should be added in the frontend and backend.
3. Change content regularly
Search engines love a web site which update and change content regularly. Also do not try to copy other site’s articles to your site. You should do something different. It is the best to have a unique content. It is the way to bring browsers come again. For example, if your eshop sell health products, you should write some articles in related to health message, such as teach them how to maintain healthy life.
4. Informative content
Having attractive contents are very important to bring visitors come again. This means that your website should have more informative articles. For example, if you sell cake, it is better to tell more about the production, recipe and after-sales service.
(i) Pay Per Click
PPC providers exist, Google AdWords
Search Marketing and Microsoft AdCenter
, are the largest network operator. You need to set what is your budget per day or per month, they would spider your ads to maximize exposure, e.g. blog, web site, forum, etc. PPC would be the fastest way bring business, because of your ads would be displayed at the most eye-catching place.
Apart from paid advertisement, there are many free ways to promote your products, e.g.Blog, Video, Ebanner, Enewsletters, Email, Auction, etc. Try to do creative, don’t copy other’s idea.
I have studied Internet Marketing and have a few years experience in web promotion and web design.
Author: Cherry Fong
Article Source: EzineArticles.com