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	<title>Publicity Monster &#187; Marketing</title>
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		<title>The High Cost of Not Having an Online Marketing Strategy</title>
		<link>http://www.publicitymonster.com.au/2010/05/01/the-high-cost-of-not-having-an-online-marketing-strategy/</link>
		<comments>http://www.publicitymonster.com.au/2010/05/01/the-high-cost-of-not-having-an-online-marketing-strategy/#comments</comments>
		<pubDate>Sun, 02 May 2010 00:36:29 +0000</pubDate>
		<dc:creator>PMMasterAU</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Market share]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Web search engine]]></category>

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		<description><![CDATA[B2B and industrial companies are slow to embrace online marketing. It&#8217;s a curious reluctance given that online marketing is performance-driven, pays for itself, and consistently delivers new, qualified business that can mean dramatic increases in sales and growth. So, why are some companies sometimes reticent about using online marketing when the benefits in terms of [...]]]></description>
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